Best of the Northland

Security Jewelers

For 16 consecutive years, Security Jewelers has won “Best Fine Jewelry”. The Seiler family has operated this downtown bastion since 1924, steadily building an impeccable reputation for fine jewelry and quality watches such as Rolex. We interviewed one of the owners, Jay Seiler, about the history of Security Jewelers. Seiler’s grandfather, who immigrated from Germany in 1917 came to Duluth “without two nickels to rub together.” The original location was where the Radisson is currently located. The store moved to its current location in the mid-40s and business has been thriving ever since. We asked Seiler about the business, “Our slogan is the ‘areas leading jeweler’ and we really try to live up to that. We have the largest manufacturing facility of any retail store in the state of Minnesota where we can create custom work and do repairs, we can make anything someone can dream.” Although Security Jewelers does significant internet business, their true concern is the Northland. “The heart and soul of this business is giving the local customer the best service and value anywhere,” said Seiler. Security Jewelers innovative, (think: Men in Black) marketing has proven a foolproof formula for success. The Reader is also proud of our Reader readers; the top six vote totals belong to local, non-mall, non- chain jewelers. Valentines Day is coming, help keep your sweetheart sweet AND help spend your dollars locally.

2nd place: Siiviis